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Farewell summer 2011 – not that I really saw much of it due to work commitments these last few months. My report on global spas for Mintel is finally finished – the 20,000 word project broadened and updated my knowledge of the industry and I made contact with some...

The season of ‘mists and mellow fruitfulness’

Farewell summer 2011 – not that I really saw much of it due to work commitments these last few months. My report on global spas for Mintel is finally finished – the 20,000 word project broadened and updated my knowledge of the industry and I made contact with some great people around the world.

Research shows that after a difficult two years, the spa industry is slowly recovering from the economic downturn. While some projects like the Alpenbad in Adelboden, Switzerland, have been put on hold, many others are opening or going ahead. It was also an interesting exercise in media relations, with most contacts emailing replies by return; Susie Ellis and her team at Spa Finders in New York were particularly generous with their time and resources. Oddly enough, the only country that didn’t supply me with any data was the UK!  The Spa Business Association promised information but didn’t supply, then ignored my follow-up calls and emails. Even VisitBritain, the government’s official tourism body was unable to give me any facts and figures. With the London Olympics next year and the influx of visitors to the UK, some of whom are likely to want spa information, this was not the reaction I expected.

We drove down to Spain for our shorter stay at the end of August and the weather was fantastic throughout. I’ve not been reviewing any spas while writing my report, but indulged in some natural ‘thalassotherapy,’ with several revitalising and blissful dips  in the warm Med. The Arenal beach shelves gently into the Med, so is perfect for swimming, riding the waves or just lying blissfully submerged!

Spain always feels like such a different world – not just the reliable and glorious summer weather,  but the lovely people,  laid back ambience, culture and traditions.

Another edition of Spa Wellbeing will go live soon – we have spa reviews from Canada, Sicily and Germany for starters – with new book reviews and news about spas and new products to follow.

Enjoy autumn!

2 Comments

  1. Article simpa, je le met en favoris et en lien dans mon site :)

  2. Your post is really good I found this on Google search engine.

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