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Spas are constantly evolving and increasingly catering for the wellness needs of the individual.

The Evolving Spa

With people seeking more than just pampering and relaxation on holiday,  leading healthy holiday specialist Health and Fitness Travel has introduced Pampering with a Purpose – a worldwide spa holidays sector.

Selection of treatments and spas


These tailor-made wellness programmes combining expert medical, fitness and nutrition teams, are taking spa holidays to the next level. Leading spas like Ananda in the Himalayas, Chiva Som and SHA Wellness Clinic are helping people address illness, make lifestyle changes and focus on personal wellness goals such as preventative ageing, digestive health, sleep, fitness or weight management.

The age-old search for the mythical fountain of youth has always attracted spa goers. However, with beauty treatments becoming commonplace in most luxury spa hotels, it is the medical spa that is raising the bar in the aesthetic arena, coinciding with a rise in preventative ageing spa holidays and a surge in demand for minimally invasive medical spa programmes.

SHA WEllness Clinic, Spain

Modern spas aim to educate – with weight management programmes offering detoxifying and slimming spa treatments, alongside tailor-made fitness activities and a personalised diet of nutritious (but delicious) spa cuisine. Focusing on long-term lifestyle changes, detox and weight loss spa breaks can even help to tackle digestive issues. And whilst the spa realm used to be viewed as a mainly women’s zone, more men are signing up for spa treatments.

Como Spa

Conde Nast Traveller recently revealed that 35% of spa goers are in fact male. Encouraged by spa holidays that combine fitness training or sports activities with complementary spa treatments like sports massages, these gender-neutral active spa retreats allow treatments to be viewed as a necessary therapy.

Holistic healing retreats championing therapies rooted in ancient traditions from Asia, treat the whole person – body, mind and spirit. Combining therapies such as Ayurvedic massages, acupuncture and reflexology with wellness activities like yoga, meditation and mindfulness coaching, these multifaceted spa holidays are leading the charge in the rise of specialist stress management retreats. Such life enhancing spa escapes are undoubtedly ‘pampering with a purpose’.

Barbaros Bay, Kempinski Hotel


For advice, guidance and booking visit or call 0203 397 8891



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